Chapter 10

1. Email
Select "all" - oops!
 
Why email over text?

practice

preference

professionalism
 
concerns - spam, malware etc.

overload
 
benefits - fast, cheap, interactive

attachments
 
What makes for a memorable email?
 
Formatting

To:

CC and BCC

Subject line: how can you get attention while still being honest?

Message

Signature/Footer
 
Table 10.1 checklist
 
2. Memos

informal reminders
 
Why memos?
Be careful about assumptions (informality can lead to sloppiness)
KISS
 
Format 10.1
 
Header (company name)
To:
From:
Date:
Subject: or Re:
Body of memo

often a list or bulletpoints, doesn't have to be complete sentences

usually ends with a "call to action" - what needs to be done next
 
3. Letters

quaint?

increased value?
 
Why?

Fundraising, thank yous, invitations etc.
 
Format 10.2
 
Header - identifying info
Header 2 - date, recipient info
Salutation
Body
Closing
Signature (signed and typed)
Reference info (if needed)
 

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