Chapter 13
| Speeches, Panels, Media Interviews |
| Why invited? |
| What do you want to accomplish? |
| What are the expectations? |
| What impressions will the audience take away? |
| What information will the audience retain? |
| Is the audience internal or external? |
| Speeches |
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| The writer and the speaker may not be the same person |
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| Types of speeches |
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| Who is best suited for each? |
| what if the boss isn't but insists?! |
| Parts of a speech |
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| PRACTICE!!!!! |
| Media Interviews |
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| Be aware of what the media is looking for |
| Is this different than why you agreed to the interview |
| Do you want to answer the questions they ask or give the answers you want to questions they don't ask |
| Can you say what you want to say in 6-12 seconds? |
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