Chapter 5
| The chapter you should know better than me! (or is it I?!) |
| The digital diamond |
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blogs ........... email |
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| Can't just rely on one channel |
| Can't just cut and paste |
| Have to make sure ALL of your content outlets work together |
| An intersection of... |
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| ex. Most people don't want to be sold to on social media, but if you direct them to the website... |