Chapter 11

Newsletters

periodically published

can be regular or irregular

ex. as needed, weekly, monthly, quarterly, yearly

 
can be hard copy or electronic

advantages/disadvantages?

 
often a perk of membership in an organization

can be free or subscription based

 
why a newsletter?

must offer a benefit

inside info

trends

offers they can't get elsewhere

 
***Writing for a newsletter often means the writer needs to be immersed in the subject

also, the need for editing/design skills

 
Unless the organization is really big, newsletters are typically aimed at those outside the organization
 
 
 

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