| The Business Side |
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Commerce and art |
is content ever free of financial considerations?
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the market vs. the museum
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ex. the recording artist - making the music they want or what the label wants
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Entertainment vs. news? |
what role does profitability play in each?
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giving people what they want or what they need? |
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Conglomerates vs. "indies" |
freedom |
synergy
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ability to absorb risk
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Structural issues |
1. how many outlets are there for content?
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ex. Big 3 networks
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tonnage - large massive audiences, Least Objectionable Programming (LOP), Lowest Common Denominator Programming (LCD)
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ex. local newspapers
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2. Production costs |
Casting
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Special effects, CGI, music etc.
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Reality vs. Scripted
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Sponsorships and Tie-Ins
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Syndication/Streaming markets
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Demographics
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Niches and Micro-Niches
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most objectionable programming (MOP)?!
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Multiple networks and platforms
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Scheduling
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finding new seasons
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ex. summer and cable
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ordering episodes 39 - 22 - 13 - 6?
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how long do you allow a program to find an audience?
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Flow
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transitioning audiences
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ex. seamlessness
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ex. DJs vs. programmers
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| Measuring audiences |
the past vs. the present
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ex. websites
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what do you measure? (searches, hits, click throughs, page views, purchases)
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| Analyzing Ads |
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| What is your overall impression (your first reaction)? |
| Who is the intended audience? |
| What is the perceived goal of the ad? (what does it want you to do?) |
awareness, interest, desire, action
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| What elements are effective/ineffective? |
ex. celebrities/unknowns, music, setting, look/feel, humor, sex, CGI/effects, language etc.
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| What is the message? |
ex. intended vs. unintended, problem solving, comparisons
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| What social norms or values are conveyed? |
ex. stereotypes, gender roles etc.
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| Do the ads connect to other ads from the same company/product? |
| How does the ad compare to ads from its competitors? From other ads in general? |
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