Telephony in the 1900s

Recall, AT&T is in a monopoly position when the patents expire in 1894

telephone displacing the telegraph
 
1909 - AT&T bought Western Union (sold it 4 years later)
1910 - Justice Department files an anti-trust suit

is AT&T too dominant?

1913 - Kingsbury Commitment

"universal service" pledge

 

1918 - World War I

US nationalizes the phone system

1919 - peacefully returned to AT&T
 
1921 Graham Act

Unified phone system worked well during the War

Exempts AT&T from some of the anti-trust regulations

 
1934 Communications Act

brings telephony under the FCC for common carrier regulation

 
Note: a few AT&T advances:
1896 - rotary dial
1914 - first cross-continental phone call
1964 - touch-tone phones
1982- caller ID
 

1930s and 1940s are growth years for AT&T

but, some concerns about phone rates

 
1949 - Justice Department files an anti-trust suit

"goldplating"

wants AT&T to sell off Western Electric

(the first attempt to split off a part of AT&T)

1956 Consent Decree
AT&T gets to keep Western Electric

agrees to be restricted to telephony

 
1956 Hush-A-Phone case
AT&T didn't allow "foreign attachments" to connect to the AT&T system

small device that fit over the mouthpiece/receiver to reduce noise

AT&T says it can't be attached to their phones

Note: subscribers didn't own their phones, they leased them from AT&T
Hush-A-Phone wins, doesn't interfere with telephone operations
 

1968 - Carterphone case

Tom Carter invented a device to interconnect mobile car radios with the telephone network

AT&T denies an interconnect

Carter goes to the FCC and wins (even though the device could interfere with telephone operations)

 
1969 - Microwave Communications Incorporated (MCI)

has an interconnect idea

using microwave relays to transmit long distance phone calls

an alternative to AT&T long distance

FCC grants an application to provide service between St. Louis and Chicago

1972 - MCI ready to sign up subscribers

AT&T refuses to interconnect

 

1974 - MCI files an anti-trust suit against AT&T

Justice Department joins in

goal - break up AT&T

 
consider the goal:
AT&T has $150 billion in assets, over 1 million employees, and $65 billion in annual revenues

if AT&T were compared to other media industries

all newspapers combined - $45 billion in annual revenues

all broadcasters - $24 billion, all film studios - $24 billion, all cable systems - $16 billion

 

if AT&T were compared to countries

Argentina - GDP of $77 billion, Egypt $71 billion, Greece $61 billion

 
1981 - case goes to trial

AT&T called "an ungainly elephant with a tendency to reach out and crush someone"

 

early on, it appears the Justice Department is winning

AT&T begins to negotiate a settlement

1982 Modified Final Judgment (MFJ)

AT&T sells off the Bell operating companies (Bell South, Bell Atlantic, NYNEX, Pacific Telesis, US West, Southwestern Bell, Ameritech)

BOCs/RBOCs (Bell Operating Companies/Regional Bell Operating Companies)

keeps long distance

keeps Bell Labs (which it would later spin off)

can get into other industries

note: at one point, AT&T was the largest cable MSO in the United States

 
1984 - the breakup is complete
impact?

innovation - cell phones, satellite phones, Internet phones

long distance rates decrease

local phone rates increase

the RBOCs invest in other industries, merge, get bought out

 

AT&T makes a series of bad business decisions

In 2005, SBC buys AT&T

so, AT&T as a seperate entity no longer exists!

(though SBC will still use the AT&T name)

 

Cell phones and the tendency to monopoly

Verizon, AT&T, T-Mobile

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