Cable Television
remember the 1952 Sixth Report and Order? |
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a solution? |
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1950s - CATV was only a local concern |
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1950 - 14 systems |
1952 - 70 systems |
1953 - around 65,000 subscribers |
broadcaster response? |
CATV operators not content to be just retransmitters |
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broadcaster response? |
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1959 - first FCC inquiry into CATV |
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1961-1965 the number of cable systems doubles |
very few multiple systems operators (MSOs) |
by early 1960s, continued pressure by broadcasters gets FCC to reconsider |
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1968 Southwestern case bolsters FCC authority |
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by 1972 |
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impact on cable operators? |
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the rise of the MSOs |
is this what broadcasters wanted? |
slow growth for cable in the 1970s |
late 70s through the 1980s |
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1984 Cable Act |
a regulatory - deregulatory cycle |
often in response to increasing costs/more channels, services |
1992 Cable Act |
How did cable become like we know it today? |
1. The development of satellites |
1957 - Sputnik |
1962 Telstar (NASA and AT&T) (military uses) |
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1962 COMSAT and 1964 Intelsat (role of ITU) |
1972 - FCC open skies policy |
1974 - first private satellites go up (commercial uses) |
2. deregulation of TVROs (TV Receive Only antennas) |
1979 commercial purchases of TVROs are deregulated |
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3. pay services |
1972 Home Box Office (HBO) |
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4. original programming |
1979 - ESPN |
1980 - CNN |
1981 - MTV |
cable is differentiating itself from the traditional over-the-air networks |
Impacts |
On broadcast television |
1979 - 90% of households watch the over-the-air networks during primetime |
1988 - 70% |
1998 - 60% |
2008 - 50% |
2021 - 27% |
rise of streaming services (Netflix, Hulu, Amazon Prime, Apple TV etc.) |
2021 - 28% |
cable share |
2021 - 37% |
On UHF |
UHF and VHF are now both on cable |
same quality signal, same audience reach |
UHF licenses are claimed |
1990 - 550 UHF, 549 VHF |
On networks |
1980s and 1990s are turbulent times at the Big Three (ABC, NBC, CBS) |
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but, the rise of UHF creates more stations for networks to affiliate with |
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then, later a 5th, 6th and 7th over-the air TV network |
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all three have had troubles (UPN/WB merger - The CW) |
Direct Broadcast Satellite (DBS) |
cable isn't the only way to distribute multichannel programming |
cable is wired, can it be done wireless? |
1979 - TVROs deregulated |
1980 - homes begin to buy satellite dishes |
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1982 - FCC authorizes commercial DBS |
1984 - first DBS service is operational |
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1986 - Challenger disaster |
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a key problem - access to programming |
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growth of DBS |