Scripting the Show
News Selection |
we've looked at issues such as newsworthiness and audience |
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news judgment |
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not only which stories but: |
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Where does news come from? |
we've talked about pitch meetings and reporters thinking in terms of stories |
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After stories make the cut, how should they be ordered? |
what should the lead story be? |
what fills out the lineup? (stack) |
general principles: |
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issues |
spot news - a breaking story |
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pad stories |
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Ratings influence the lineup |
ratings are the key to revenue (delivering audience esp. in key demograpics, to advertisers) |
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sweeps (february, may, july, november) |
consultants |
which demos are most important? |
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ratings influence WHO is on-air |
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