| News Selection |
| we've looked at issues such as newsworthiness and audience |
what determines which stories make it to the newscast?
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| news judgment |
organizational - news director - reporters all may play a role
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| not only which stories but: |
live?/remote?
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packaged?
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in studio?
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how long?
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what order?
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what is our competition covering?
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what makes us stand out? (should we be known for something)
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| Where does news come from? |
| we've talked about pitch meetings and reporters thinking in terms of stories |
feeds - news services
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police monitors (and other emergency services)
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tips
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investigative digging
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futures file (and reference sources)
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| After stories make the cut, how should they be ordered? |
| what should the lead story be? |
| what fills out the lineup? (stack) |
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| general principles: |
which is the "biggest" story?
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subjective!
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sometimes it's obvious, sometimes it's not...
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for local stations it's generally local first
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grouping like stories (thematic blocking)
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develops a flow
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what ads are running?
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kicker - ending with a positive story (human interest)
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| issues |
| spot news - a breaking story |
can affect the entire lineup
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| pad stories |
in case the newscast runs short
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| Ratings influence the lineup |
| ratings are the key to revenue (delivering audience esp. in key demograpics, to advertisers) |
AQH - average quarter hour (any 5 continuous minutes)
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strategies - within/across AQHs
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teasers
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| sweeps (february, may, july, november) |
| consultants |
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| which demos are most important? |
women 18-34 tends to be tops
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in general, people 18-49
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often leads to "lifestyle reporting" - health, family etc.
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| ratings influence WHO is on-air |
voice, presence, likeability, credibility, personality, appearance
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