Television

origins in the 1950s

only 3 networks (tough for people of color to break into)

need for LCD programming

22/44 and character development

1950s - 1970s

the era of the Western (Gunsmoke, Bonanza)

The Lone Ranger (Jay Silverheels)

secondary characters, not leads

"the good Indian" - one who has something to offer but must assimilate

1980s - 1990s

non-"Westerns" and contemporaries (Dr. Quinn, Northern Exposure)

2000s

invisible

"Red Road" - Sundance Channel

"Frontiers" Jason Momoa as Declan Harp, part Irish, part Native

Jason Momoa - father Native Hawaiian, mother German, Irish, Native

2010s and 2020s

King of the Hill, Mohawk Girls

Ghosts, Resident Alien, Yellowstone/1883, Rutherford Falls, Reservation Dogs, Dark Winds, Alaska Daily, Spirit Rangers

Coming in 2023 - Marvel: Echo (more on this one when we look at superheroes)

 

Studies

Brad Greenberg (2002) - prime time TV

Mastro and Stern (2003) - advertising

analyzed roughly 3000 ads, of 2315 speaking parts, 9 were Indians

"due to the small number of appearances of Native Americans they were excluded from further analyses."

Crying Indian PSA - Iron Eyes Cody

The two most common stereotypes:

1. Primitive savage

2. Spiritual guru

Redface

TV today

Star Trek

Original Series (1966-1969) Paradise Syndrome (Season 3, Episode 3)

Next Generation (1987-1994) Journey's End (Season 7, Episode 20)

Voyager (1995-2001) Tattoo (Season 2, Episode 9)

 

 

 

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