Kindle
| The hardware | |
| Amazon's website for Kindle Fire | |
| Barnes and Noble's website for the Nook | |
| Sales figures: | |
| Amazon doesn't release sales figures so the best we have are estimates: | |
| 2007 - 189,000 units | |
| 2008 - 380, 000 units | |
| 2009 - 500,000 units (cumulatively about 1% of households) | |
| 2010 - 2 million units | |
| 2011 - 8 million units | |
| 2012 - 7 million units (Note: the decline in sales!) | |
| by 2013 about 30% of all US adults owned an e-reader | |
| by 2015 about 19% of all US adults owned an e-reader | |
| Comparing the Kindle to other com tech devices first year sales: | |
| Nintendo Gameboy (1997) - 2.8 million | |
| Blackberry (1999) - 165,000 | |
| iPod (2001) - 376,000 | |
| iPhone (2007) - 5.4 million | |
| Competition from the Nook and other e-reader devices (ex. iPad) | |
| The Nook was launched in Dec. 2009 | |
| Some industry estimates state that the Nook outsold the Kindle in March of 2010 | |
| E- book sales | |
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| trending down since 2015-16! | |
| roughly 17.6% of all book sales (down from a high of 21.7 percent in 2015) | |
| In 2016 sales of hardcovers was greater than ebooks for the first time since 2011 | |
| Print is not dead! (or is it the new vinyl?) | |
| What's driving this? | |
| E-book prices are rising faster than print prices | |
| Technology may be by-passing dedicated e-readers (smartphones account for about 18% of ebook reading!) | |
| For the Big 5 publishers, the share of the ebooks market is declining | |
| (Hachette, HarperCollins, Macmillan, Simon & Schuster, Penguin) | |
| They control 37% of the print book market, only 26% of the ebook market | |
| Who reads e-books? | |
| men/women about equal, 18-29 and 30-49 equal, $75,000+ largest group, college grad largest group | |
| Exclusivity | |
| Amazon offers some titles that won't be issued in print (ex. Stephen King's "Ur") | |
| Other issues: | |
| Skimming and scanning vs. deep reading | |
| http://blog.smu.edu/forum/2012/03/22/research-kindle-ing-interest-among-reluctant-readers/ | |
| Technology and Schools | |
| E-Texts for Colleges | |
| Adult Coloring books (a bump for print sales) | |
| Subscription services? (ComTechUpdate) | |
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| International | |
| In the United Kingdom e-readers have declined in sales over the past two years, print sales are up slightly | |
| Tie-ins to theory | |
| Postman - what is lost? who benefits? | |
| Diffusion | |
| Tie-ins to the Bible | |
| Acts 17:11 Now the Berean Jews were of more noble character than those in Thessalonica, for they received the message with great eagerness and examined the Scriptures every day to see if what Paul said was true. | |
| Master's thesis results | |
| Print readers read the Bible more than smartphone readers. | |
| Print readers are more likely to follow a reading plan. | |
| Smartphone readers are more likely to be disrupted and/or interrupted while reading | |
| Print readers and smartphone readers are just as likely to share verses with others. | |