Kindle
| Amazon's website for the Kindle | |
| Amazon's website for Kindle Fire | |
| Sales figures: | |
| Amazon doesn't release sales figures so the best we have are estimates: | |
| 2007 - 189,000 units | |
| 2008 - 380, 000 units | |
| 2009 - 500,000 units (cumulatively about 1% of households) | |
| 2010 - 2 million units | |
| 2011 - 8 milliion units!? | |
| Comparing the Kindle to other com tech devices first year sales: | |
| Nintendo Gameboy (1997) - 2.8 million | |
| Blackberry (1999) - 165,000 | |
| iPod (2001) - 376,000 | |
| iPhone (2007) - 5.4 million | |
| Kindle book sales | |
| Amazon says that currently, for books available on the Kindle, sales are 105% of the same books in print | |
| in other words, if a hard copy sells 10,000 units, the Kindle version would sell 10,500 units | |
| in 2009 it was 35%, in 2008 12% | |
| (these figures are from Amazon) | |
| Competition from the Nook and other e-reader devices (ex. iPad) | |
| The Nook was launched in Dec. 2009 | |
| The Nook | |
| A comparison | |
| Some industry estimates state that the Nook outsold the Kindle in March of 2010 | |
| It is estimated that Kindle has 67% market share in tablets, Nook 22% | |
| It is estimated that Amazon has 58% market share of e-book sales, Nook 27% | |
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| Both Barnes and Noble and Amazon are seeking new customers | |
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| Print books fight back - Walmart and others offer some current hardcover best sellers for as low as $4.95 | |
| Amazon offers some titles that won't be issued in print (ex. Stephen King's "Ur") | |
| Other issues: | |
| Skimming and scanning vs. deep reading | |
| http://blog.smu.edu/forum/2012/03/22/research-kindle-ing-interest-among-reluctant-readers/ | |